Proper planning is essential for any enterprise or business. The plan should include

The planning involves introduction, mission, business strategies, update present status and introduce stakeholders in the business.
Keep descriptions in short about the products and say what that actually mean to it. Give a detailed report about the size, color, segments, trends , competition and user/ customer profiles. If relevant, explain progress, plans, resources and highlight any technological advances. Implementation is a critically important section, used to translate all your proposals into clear, realistic and implementable plans. Outline the major decision points, time scales, milestones and actions required by management and others to progress the plan. Atlast, wrap up your plan and to leave the reader with a warm and positive view of the business give the conclusion.

It is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. It is better to have a clear vision and mission in the process of developing the primary strategies in the business.